Because we had already devised Festool USA's brand and marketing communication strategy, and oversaw their public relations outreach, they asked us if we could lend a hand to their social media activities as well. We couldn't wait to get started.
Using our overarching messaging strategy, we took Festool USA's social media to heights they never imagined. Through carefully executed content strategies and audience engagement tactics—including video testimonials, demonstrations, targeted giveaways, and event streams—we grew their Facebook audience to more than 70,000, surpassing their global brand page and reaching the highest audience engagement percentages among all tool companies, worldwide.
Festool became the primary voice of thought leadership within the woodworking communities by telling the stories of experts who used Festool every day. By taking a role of being a content publisher more so than a content creator, we were able to position Festool as the ultimate resource for woodworking and home improvement.
Festool's digital presence grew ten fold, extending their primary audience on Facebook to other relevant social platforms such as Instagram, Pinterest, and the blogosphere.