University of Chicago

Booth School of Business

Think globally

The University of Chicago's Booth School of Business produces the thought leaders who develop world-changing strategies and policies. They selected Idea Booth to set the social media strategies that would best tell their stories to a global audience.

In order to better connect with Chicago Booth's existing and prospective students, both global and domestic, as well as communicate to alumni and business leaders worldwide, Idea Booth worked to redefine the school's social media strategy across all departments.

Booth Macbook

Online to offline engagement

We developed a targeted content strategy that spanned a variety of channels and managed the program, and ultimately led to a dramatic increase in audience engagement with Chicago Booth's social media assets around the world.