Introducing Anonymous
Do you want to be a thought leader?
Watch Sonya Jackson introduce Anonymous–personal branding for thought leaders–from the team at Idea Booth.
Introducing Anonymous
About Us
Leaders of personal brands for thought leaders
[anonymous] is a leader in personal branding for leaders, from CEOs and Chefs to Professors, Politicos, Artists, and Performers. Digital media has made publishers and story-tellers of us all. Social interaction has been rendered visible, indelible, and shareable; our public, professional, and private personas are now intertwined and connected to others everywhere all the time like never before.
This digital transformation of our human environment opens up huge and exciting opportunities for talented individuals, activists and thought leaders of all kinds to find new audiences. But the more a person has to offer her industry, science, genre, or followers, in many ways the more challenging, even overwhelming, these opportunities and responsibilities can become. All too often bloggers thrive while the real talents are (understandably) preoccupied.
The members of [anonymous] work with exceptional individuals to help them identify and understand how their personal brands are currently perceived; to make explicit, cogent, and actionable those traits they wish and need to communicate effectively; and to help frame, co-create, and orchestrate the entire rhythm and flow of content needed to sustain an authentic and successful face and voice for them amid all the digital noise.
Within entrepreneurial ventures, corporations, and other institutions, [anonymous] works with established and emerging leaders to manage the critical interplay between their personal branding, on the one hand, and shared business objectives, on the other. We see the business world divided into companies that believe in their leadership and those who don’t; personal branding, and not the company vision or operations, is often the difference.
To be true to you, manageable by you, and purposeful, your personal brand cannot be left as a by-product of everything else you do.
Talk to [anonymous].
Corporate Workshops
Fully immerse personal branding workshops
-
The importance of personal branding in corporate America
This workshop will set the foundation on how to use personal branding to reflect how the company communicates its values and culture to the world.
-
Personal branding for emerging leaders
Participants will learn how they can use their Personal Brand to better project themselves as leaders within their organizations and the tools to improve their presence.
-
Personal branding for inter-sectional leaders
As a compliment to the above; we run a customized workshop for inter-sectional leaders, who face unique challenges with this essential leadership competency.
-
Leveraging thought leadership for internal communications
This workshop will teach you how to use your Thought Leadership to appeal to your employees, build their trust and make them your stakeholders internally.
-
Turning your content into features in major publications
This workshop will teach you the critical techniques, tools, and skill to establish yourself as a thought leader online — with the intention of having your content published on major publications consistently.
-
How to use social media for your personal brand
Learn how to leverage emerging social media channels. Walk out of the workshop with tangible, actionable steps your team can clearly and immediately execute to build a loyal audience.
-
Building your executive presence
This workshop presents the system, tactics, tools and measures to improve how you are perceived as a leader.
-
A masterclass in content marketing
This workshop will teach you how to use your Thought Leadership to appeal to your employees, build their trust and make them your stakeholders internally.
News, Articles and Updates
We write things occasionally
The Difference Between Marketing Yourself and Branding Yourself
by Aaron Webber on June 25, 2019
Branding is the representation or the personification of you, your services and your value-add. It’s built over time, and the biggest secret is that it is actually what you’re selling or what you’re marketing…
Read More...
The 5 Ps of Personal Branding
by Aaron Webber on June 13, 2019
Many folks start the conversation with something along the lines of: should I build one? Should I have one? Should I start one? Or, demonstrating some bit of understanding of the subject, should I invest in one?
Read More...
Why Should CEOs and Executives Invest in a Personal Brand?
by Aaron Webber on April 26, 2019
"Do I need a personal brand?" That’s a question I hear from executives often. My answer is always, "Well, you already have one." If you have a LinkedIn profile or a Facebook page — and most professionals that take themselves remotely seriously have something along those lines — then your brand exists. It’s your digital footprint...
Read More...
Do You Know the Difference Between PR and Personal Branding? You Should
by Ron Gibori on April 25, 2019
It’s way past time to stop blurring the lines between personal branding and public relations. I’ve spent more than a decade of building brands, and have seen how much more of an impact personal branding has on long-term success than public relations. To succeed, you have to know the difference between the two...
Read More...
The Most Well-Kept Secret on How to Attract Investors
by Ron Gibori on March 19, 2019
If you’re an entrepreneur, I’m going to give you a glimpse of the obvious: Investors invest in people, not ideas. First of all, Employees work for those that inspire them, not employers. Secondly, Clients buy from people they trust, not companies. The secret on how to attract investors all boils down to the same principle...
Read More...
Your Ideas are Gifts, not Possessions. Start Sharing
by Ron Gibori on March 10, 2019
A question that I always get asked is can you successfully protect someone from stealing your idea? I’ve had many ideas “hijacked” over the years, so let me shed some light on this topic: It’s not about the idea. Execution and ideas are interdependent. It’s about having the expertise, the relationships, and the know-how to execute and make it work. It’s the fact you were able to have a good idea at all. Ideas are only as good as those things.
Read More...
Are you controlling your online presence — or are you letting someone else?
by Sonya Jackson on March 1, 2019
The world of marketing is changing. Smart advertisers are recognizing that the same old ways of marketing and PR aren’t cutting it anymore. The new trend is personal branding, but the common mistake that they don’t realize is this: personal branding and PR are not the same thing. The misconception is that personal branding and PR are two sides of the same coin and, in many ways, PR is evolving into personal branding...
Read More...
The Return on Personal Branding
by Sonya Jackson on February 21, 2019
What is the return on personal branding? Let me share with you two examples of how a successful personal brand can benefit you. Several years ago, I met a brilliant woman who was a top litigator at a prestigious law firm. She had experienced two health crises in as many years and we were introduced by a mutual friend who knew about my exit from my corporate career. He thought I could offer her support and advice...
Read More...
Personal Branding : Why All Leaders Need Personal Branding
by Sonya Jackson on Oct 26, 2018
So, what is a personal brand? Who are thought leaders, and why should you want to be one? Good question. Simple. Your personal brand is, well, you. Like your signature, or a résumé, it is a living, evolving representation of you. And just like a signature, everyone has a personal brand whether they know it or not. You have a personal brand. It’s up to you to decide how you use it.
Read More...
Personal Branding : What is the True Value of a Personal Brand?
by Ron Gibori on Nov 02, 2018
A successful personal brand is not about getting one feature in a magazine or a digital publication and then having “influence.” It is about creating valuable content over a long period of time and building a loyal following. Building a personal brand is the equivalent of playing the long game: it takes a while before you see the benefits, but when you begin to, you’ll see that they are more rewarding and impactful than a flashy headline. One problem is that people are impatient for feedback…
Read More...
Inc. Magazine : Why Invest in a Personal Branding?
by Ron Gibori on Nov 10, 2017
What if I told you that there is a way to measure the return on personal branding? All the time spent on social media, the photos you share, the tweets you send off, and the articles you write. These things really do pay you, and that I know it for a fact. You're winning when you no longer have to email every company you know of trying to sell yourself to a recruiter, but rather when people start coming to you.
Read More...
THE ASCENT : Steps to Building Your Personal Brand
by Ron Gibori on Nov 05, 2017
What if I told you that there is a way to measure the return on personal branding? All the time spent on social media, the photos you share, the tweets you send off, and the articles you write. These things really do pay you, and that I know it for a fact. You're winning when you no longer have to email every company you know of trying to sell yourself to a recruiter, but rather when people start coming to you.
